What is a brand awareness strategy?

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. Start things out on the right foot, and you could be sowing the seeds for your next crop of brand advocates. If that’s not enough, don’t worry—it’s not even the best part.

How to create real brand awareness?

To generate real brand awareness, you have to create content they actually want to see. We’ve got full blog posts on how to work with each of the social platforms’ algorithms, if you want to dive into this social media marketing strategy: Instagram algorithm (TL;DR: Reels. Reels. And more Reels.)

What's wrong with brand awareness marketing?

The problem with most brand awareness marketing strategies is that they're a compilation of various random marketing tactics rather than a repeatable, measurable, strategy. Without a defined strategy, it's difficult to identify what's working and double down on that approach.